Find More Shoppers: Winning Social Commerce Strategies

Social commerce is an evolving field, requiring continuous optimization and refinement. It’s important to review the performance of products and campaigns regularly, so that you can make adjustments that improve your results and reach your desired objectives. 

When assessing campaign performance, consider factors such as audience engagement levels, social reach, conversion rates, cost per acquisition (CPA), and any other factors that are important to your business. 

Before you dive into the advertising portion of your strategy, you’ll first want to figure out how social commerce can benefit your business and where, how, and what you’re going to sell.

What are the key benefits of social commerce?

Last but not least, make sure you connect your social commerce channels to your WooCommerce store. Even when you’re selling directly through social media platforms, you’ll want to make sure your own store is linked.

social media extensions available for WooCommerce

There are three very important reasons to connect your store with your social media accounts:

  • Inventory management. There are official extensions for TikTok, Pinterest, and Facebook in the WooCommerce Marketplace that sync your product and inventory and help you manage pixels to track performance.
  • Customer convenience. Allow customers to use their social media accounts to sign in to your website using WooCommerce Social Login. Being able to engage with your brand on social media, then use that same account to log into your website and make a purchase makes it easier for customers. Plus, this can increase trust in your brand.   
  • Positive brand experience. Connecting your store and social commerce channels simplifies the shopping experience, builds trust, and encourages customers to engage with your brand. This can lead shoppers to make future purchases, share their experiences on social media, leave reviews, and add positive comments.

Before crafting content or investing in any creative assets, take the time to define a social media strategy that will support your specific goals. Think about the types of content you want to create, where you’ll publish it, and how you’ll promote it. 

Facebook, Instagram, TikTok, Pinterest, Twitch, YouTube, and WhatsApp are just some of the major social media platforms that offer the ability to purchase products directly. From discovering a product via a post, livestream, ad, or in-app marketplace to completing checkout, the entire purchasing process occurs within the app. 

What’s the difference between social commerce and social advertising?

When choosing a social commerce platform, it’s important to consider where your customers spend their time, along with which products you want to promote. It’s not as simple as setting up a store on all your favorite social media apps and then waiting to see what happens. 

The same advertising methods used to drive traffic to your site from social media can now simply direct to your social commerce store. Shoppable posts on Instagram, live streamed product promotions on Twitch (with shoppable posts also coming soon to TikTok), shoppable videos on Instagram and TikTok, and subscription videos on YouTube are all still important parts of social advertising. But now, you have more options for where to send users to check out.

If you’re new to social advertising, you’ll probably want to start with some relatively simple ads. For example, you can take organic content that performed well in the past and use it again in the form of an ad. Or if you’ve had success with a particular print ad, direct mailer, or something else, you can adapt it for social media and see if it performs well there, too! 

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If you sell products that are often restricted on social commerce platforms, it may be more difficult for you to take advantage of the opportunity that selling on social media provides. If you sell digital downloads, tobacco accessories, alcohol or products related to alcohol, healthcare products, adult products, or services, you may not be able to use social commerce at all or could be restricted to one or two platforms.

Pinterest tagged products

Social commerce accounted for nearly $1 trillion in sales during 2022. With the global ecommerce industry estimated at around $3 trillion, that means social commerce might make up as much as a third of all ecommerce sales. So if your business hasn’t started developing a social commerce strategy, now’s the time to take action!

What is social commerce?

Analyze these metrics to spot any deficiencies in your strategy or areas where there may be potential for improvement. This will help you identify opportunities to refine your social commerce approach over time and ensure that it remains successful and up-to-date. 

Connect your WooCommerce store to your social commerce stores

Social commerce can help you more closely integrate your brand with the daily activities of your most important leads and customers. It can be an easier, more trusted platform for shoppers and reduce friction, which can help boost sales. Plus, selling products directly on social platforms can help you unlock the full potential of social advertising and measurement tools. 

When it comes to social commerce, thoughtful budgeting and goal-setting is essential. Make sure you allocate enough to cover all necessary expenses associated with creating your stores and advertising your products. 

Don’t miss this opportunity to continue to adapt your store!

Visit the extensions marketplace to customize your store