Square Go Improves Booking Experience for Self-Care Brands

Do you own a beauty or wellness business? While the Square Go app is free to use, you’ll need to have a Square Appointments account to join the platform as a business owner.

There are three monthly subscription plans for Square Appointments – Free, Premium, and Plus – and pricing for the paid plans starts at $29 per month.

Once signed up, Square Go automatically builds a business profile for your brand which you can then personalize to your liking with images, staff directories, services, pricing, and social media links. Reviews from clients are also gathered and verified following appointments which you can then display on your profile.

Considering that Square Go provides an additional channel to improve discoverability and engage with your customers, it’s a worthwhile investment. In fact, 83% of Square Appointments are booked using mobile devices, so the introduction of Square Go is to help businesses meet the customer preference for mobile-first experiences.

The same announcement shared that Square found a 55% decrease in no-shows among Square Go users, saving businesses both time and money and helping other customers make last-minute bookings. And, to help foster positive customer relationships, Square Go also shares rebooking prompts following appointments to encourage repeat visits.

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