Adding video to your website is a powerful way to increase engagement and boost conversions. In fact, one study found that 87% of marketers believe that video has a direct, positive impact on sales, and 90% found that video helped them increase leads.
Video is powerful for several reasons. Firstly, it’s one of the most engaging and easy-to-digest forms of content. It also offers a simple method for explaining complex products or services.
Example: HubSpot
HubSpot is a leading business software company and an expert in generating leads for its business. One way HubSpot optimizes its customer journey to improve conversions is by using engaging videos on its landing pages.
These videos are used to explain the value that someone will get from taking an action, such as buying a subscription or signing up for a course. The videos are informative and helpful, making them very compelling.
You can easily replicate this for your website. Simply follow these steps:
- Create or find a high-quality video that explains your product or service in a clear and concise way
- Place the video on your landing page or product page in a natural position, and check it works well on both desktop and mobile browsers
- Include a call-to-action at the end of the video to encourage viewers to take the action necessary for the desired conversion