Top 6 Ways to Increase Shopify Conversion Rate in 2023

According to Epsilon, 80% of customers are more likely to buy from a brand that offers a tailored experience. So how can your Shopify store embrace the power of a personalized shopping experience – and leverage it to send your conversions sky high?

To begin with, try segmenting your customers based on their behavior and preferences. By collecting data about how your customers interact with your website, you can segment them based on their actions and the products they’re most interested in.

Shopify provides a comprehensive set of tools for tracking customer activity – including pages visited, products viewed, and purchase history. You can then use this information to segment your customers into buckets such as:

  • New visitors
  • Repeat buyers
  • High spenders

And, through integrating your Shopify store with popular social media platforms, you can retarget customers across Instagram, TikTok, and other platforms to remind them of the products they took an interest in on your site.

Allbirds email retargeting screenshot
Allbirds – a global shoe brand with an ecommerce website built on Shopify – retargets its customers by dropping deals and discounts into their email inboxes. 


Or simply customers with specific interests! With this information, you can provide personalized product recommendations, craft tailored abandoned cart recovery emails, or recapture commercial, high-intent traffic on your site.