On-page optimization plays a vital role in SEO success, yet many small businesses frequently overlook it.
On-page SEO, especially elements like meta tags, title tags, and alt tags, helps search engines understand your website – what it does and what it’s trying to say. As a result, users are more likely to be presented with your website if it’s relevant to their online search.
Without taking steps to optimize your pages, your website risks losing out on organic traffic from search engines like Google. Poor visibility means fewer visitors.
How To Fix It
Use unique and descriptive meta tags for each page, and make sure you bring in those targeted keywords in a way that feels natural. This helps relevant pages get found in search results and informs readers about the kind of content you have.
You can also include alt tags with descriptive text for images which makes your site more accessible for visually-impaired customers.
Here’s how it might look:
Title Tag: This is the title of a web page as it appears on the search engine results page (SERP). For example, “The Best Website Builders: Top 10 Reviewed Aug 2023”.
Meta Description: This provides a summary of your page’s content. Using the same example above, your description could look like this: “We’ve tested and reviewed the best website builders covering pricing, features, and more. Find the best builder to get you online.”
Heading tags: Headings throughout the article should act as signposts to your readers. They signal a key topic that will be discussed in more detail, and they make it easier for users to skim through your page if they’re in a rush to find what they need.
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