Why Businesses Should Sell Services with WooCommerce

In the box titled Regular Price, go ahead and add the price for your service. Or, if you selected Variable Product, follow the steps in this guide.

For example, Poppy Floral charges a set deposit for their floral services, then uses Name Your Price to collect the remaining balance. This makes the invoicing and collection process much easier.

2. Send PDF invoices

Without downloading or installing a single extension, WooCommerce gives you the ability to make suggestions for related services and offer clients upgraded service plans when they’re checking out. Learn more about how upselling and cross-selling can boost your revenue. 

It enables you to charge recurring payments

The Name Your Price extension allows your clients to pay an amount of their choosing for your services. So, for example, you can email them a digital invoice with a link to a “name your price” product page. The client can then fill in the amount of the invoice and pay right on your website. There’s no need to create individual products for each and every invoice!

Poppy Floral name your price functionality

With WooCommerce you can display and list your services in a visually-appealing way. You can also make it easy for your clients to filter your services and search your store so they can find exactly what they’re looking for.

You can upsell and cross sell

Start by installing WooCommerce on your WordPress website and navigating through the Setup Wizard. This will walk you through the process of selecting a payment gateway, setting up taxes, and other important first steps. In this case, you only need to set up shipping if you’re also selling physical products. 

If you do want to turn your dashboard into a client portal, you can make PHP modifications to the myaccount.php template or use Jetpack CRM with the Client Portal add-on. Adding important information and policies, documentation downloads, tasks, and links to your client portal can provide an excellent way to connect with your clients and give them a seamless experience.

Don’t wait to sell your services online

One other option you have is to sell blocks of hours using the WooCommerce quantity field. Let’s say you charge $50 per hour and want to allow your customers to buy whatever number of hours they’d like. Create a simple product titled, “Hours,” or whatever you’d like, and set the price to $50. When your customers check out, they can use the quantity selector to choose one hour, five hours, or fifty hours.

Choose the layout of your services

WordPress themes that were built for WooCommerce often provide layouts and settings to showcase your listings. One great option is the Storefront theme, developed by WooCommerce, which even offers a child theme built specifically for hotels and accommodations.

Send emails to segments of your customer base with a coupon, sale, or thank you note with Follow-Ups. Set reminders to touch base at a later time and send personalized coupons based on your clients’ actions.

2. Social media extensions

After setup is complete, it’s time to create your services. In your WordPress Dashboard, navigate to ProductsAdd New. In the Product Name field, set the name of your service. Then, add a description and short description in their respective fields. Learn more about writing effective descriptions.

Motorcycle Tours Puerto Rico uses Product Add-Ons to offer extras for their customers, like helmets, pads, and gloves. The price changes based on each selection and site visitors can choose more than one option based on their preferences. 

Use the customer account page as a client hub

Offering clients the ability to browse your services, book appointments, sign up for subscriptions and memberships, and make payments through your website can streamline your administrative process, help you get paid more quickly, and improve client satisfaction. However, if the platform and tools you are using are too limited or not quite the right fit for your business model, you may end up with more pain than progress.  

WooCommerce Bookings adds a booking calendar that allows your clients and customers to pay directly on your site. You can block off dates that aren’t available, set a minimum and maximum number of participants, and even offer discounts for certain days or for large groups. Send out reminders that help reduce no-shows and allow customers to cancel their appointment online. 

No matter what type of services you offer – from medical and professional services, to auto repair, guided tours, and everything in between – WooCommerce provides a solution. Check out our showcase to see more sites selling services with WooCommerce and visit our extension library to learn more about the unlimited functionality that WooCommerce offers.

Another great option is the WooCommerce Product Add-Ons extension. You can add extra fields and options for your customers with checkboxes, dropdowns, and image selections. Plus, it integrates with WooCommerce Bookings and WooCommerce Subscriptions. 

product add-ons for motorcycle tours

If you’re looking for an alternative layout and images aren’t very important to your offerings, try the WooCommerce Product Table plugin. You can set up easy-to-consume tables of your services and add one-page ordering.

Accepting payments from clients

Phi Phi Pirate Boat tours, for example, chose to lay out their reservations in a calendar. 

grid product view

Whether you’re a graphic designer, marketing expert, tour guide, or private chef, accepting payments is an important part of your business. WooCommerce integrates with accounting services like Xero and Quickbooks, which will automatically sync payment data and keep your accountants happy – even if that accountant is you! 

If it makes sense for your services, add an image to the Product Image field on the right-hand side of the page. You can also add more images and a product video to the product image gallery if you’d like to further showcase your services. 

WooCommerce allows for virtually endless design possibilities when it comes to displaying the services that you’ve created.  

calendar view on a service-based website

Most major email marketing platforms, payment processors, accounting software, and client management tools have extensions that connect to your WooCommerce store. 

These forms can be as complex or as simple as you’d like. So if you need your client to sign a document or upload an image, just insert an upload field. Or, you can create forms with dozens of options and even add conditional fields, which change based on your client’s previous answers. This level of customization allows you to build a personalized onboarding process that meets the specific needs of your business.

When you sell services online with WooCommerce, you’ll grow your business and provide a better experience for your clients and customers. Managing your website, blog, customer relationships, and payments under one roof will also save you time and drastically improve your workflow.

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Do you offer maintenance plans or service subscriptions? Automate recurring payments and avoid the hassle of billing every week, month, or year with WooCommerce Subscriptions. Your clients can also upgrade or downgrade their plan without any effort on your end.

Allow customers to book appointments or accommodations

The WooCommerce customer account page is available to any logged-in user after they’ve made a purchase. Typically, it’s used to allow customers to review and edit their orders, view shipping information, etc. but, with a little creativity, it can become a hub for your clients.

A free add-on for WooCommerce Bookings, WooCommerce Accommodation Bookings is designed specifically for hotels, bed and breakfasts, and other types of accommodations. It allows your guests to book overnight stays in just a few clicks, with full control over check-in/check-out times and special rates for holidays or weekends.

bookings with Adventure Park Snowdonia

If you’re a home inspector, for example, you can use this extension to allow your customers to book appointments based on your schedule. Use WooCommerce Deposits to collect a fee upfront, and then send a reminder to your customer 24 hours before their appointment. You can even make valuable information like warranties available to your customers through their dashboard.

Not sure if your platforms will integrate with WooCommerce? Start by browsing the extension library. If you don’t see it there, reach out to your software’s customer service team to see if they offer an integration of their own. 

Plus, WooCommerce Bookings syncs with Google Calendar, so you can keep everything in the same place.

Add categories and tags to help organize your services to make them more easily discoverable by your customers. For example, if you offer photography services, you can categorize them as Newborn Sessions, Weddings, and Headshots.

adding a product in WooCommerce

Then, navigate to the Product Data section and check the box beside Virtual. If your service has several options that customers can select from, choose Variable Product in the dropdown box. If not, leave the auto-filled Simple Product. You can use product variations to allow clients to select a term length, type of service, length of time, type of rental, or other options.

Car2Go went with a grid format instead, which highlights the photos of their available rental cars.

Allow your clients to subscribe to your email list, send targeted emails based on your clients’ actions, and encourage them to upgrade their plans or purchase additional services. Segment your audience based on age, gender, amount spent, and more. Analyze your email campaigns by tracking conversions and sales to determine their lifetime value. 

Collect valuable information prior to completing services

When you sell services online with WooCommerce, you have full control over marketing to your customers and clients. Reach out to them before, during, and after the buying process with these helpful extensions:

1. Follow-up Emails

WooCommerce, on the other hand, provides a highly customizable solution for almost any service-based business. Read on to learn how to sell services with WooCommerce and expand the functionality of your store to best serve your clients.

The benefits of using WooCommerce to sell services

It offers customizable design and functionality

If you’re ready to get started selling online, check out our documentation or build your store today.